‘Fair Fashion’ is in the trend. Either suits from organic materials, the launch of a new hip and honest clothing brand or mainstream brands with an organic clothing line, the branch of ethical fashion is getting noticed by media and consumers. There is hope for the market: positive media attention, a boom of stylish organic brands and interested consumers, either LOHAS, cultural creatives or fashion victims. The ethical fashion movement is influencing mainstream fashion industry worldwide, not without consequences. Large brands are taking organic in their collections or sharpening their policies, and get themselves a better image. Meanwhile it is necessary to operate on a grassroots level on new projects, support initiatives, smaller labels, and young designers with a vision. We ask organizations, media and labels to put the issue more on their agendas and promote it actively and openly.

The Fair Fashion Affair aims to spread awareness on the issue of clothing production, organic and fair trade clothing, and influence the fashion scene on a grassroots level. The Fair Fashion Affair promotes the consumption of organic and fair trade clothing in Berlin, creates a podium for smaller ethical fashion labels and designers and gives impulses to a network of ethical fashion brands, stimulating new initiatives and forms of cooperation.